Among other things, I help brands to succinctly define themselves. Still, it's taken me years to be able to do this for myself–it's always harder when you're sitting too closely–but, 15 or so years too late, here is my best attempt at it:

I can raise people's interest in nearly anything...and if there's any good reason for them to want it, I'll keep them on your site long enough to buy it.

I spent many years as a web designer, back when that meant you built it and designed it...and then as an art director, working tirelessly to design and redesign Nike's homepage (my newborn baby slept in my cube with me more nights than I can recall). Then, as these things tend to go, I became a creative director, which I define as a thinker who also knows how to do. Because I used to have to build what I designed, I think about the logic of it first. And because I studied writing, I won't go anywhere without a goal and a message. To persuade or to sell something requires more than one sense, and more than anything, it requires clarity of message. Also important to sales (and nearly all web pages are selling something, somehow) are empathy and honesty. Empathy means you work hard to understand the vantage point of the people you're talking to. Not all advertising is bad or evil. People are often looking for things–specific things–and the information you have may be just what they are seeking. How you talk to them is everything.

Design isn't cosmetology; it's in service to what you want to say. I help you to articulate it so it's understood, not just by the people you work with, but by everyone. The design, and how the path on your site is illuminated and made helpful, all flow from that (and I do that part, too.) But at its heart, interactive design is not ornamentation but communication. Below are some examples of things I've made; and while the work is visible, it's harder to show the thinking behind them. For that part, you may just need to drop me a line. :) Thanks for visiting.